Discovery and Planning

Define the project’s goals, objectives, and target audience.

Conduct market research and competitor analysis.

Create a project plan, including timelines and budgets.

Requirements Gathering

Client collaboration to determine specific requirements, features, and functionality.

Create a detailed project scope document.

Design Phase

Development

Set up the web development environment, including the selection of technologies

Write code to bring the design to life, implementing features and functionality.

Test the website during the development phase to catch and fix issues early.

Content Creation

Create and optimize content, including text, images, videos, and other media.

Ensure that content aligns with the website’s goals and is SEO-friendly.

Testing and Quality Assurance

Perform rigorous testing, including functionality testing, usability testing, cross-browser and cross-device testing, and performance testing.

Identify and address bugs, security vulnerabilities, and performance issues.

Client Review and Revisions

Share the website with the client for review and feedback.

Incorporate client feedback and make necessary revisions to the design and functionality.

Search Engine Optimization (SEO)

Implement on-page SEO strategies to improve the website’s visibility on search engines.

Optimize meta tags, headings, and content for relevant keywords.

Launch and Deployment

Configure the hosting environment and domain settings.

Perform final testing to ensure everything works as expected.

Launch the website to the public by pointing the domain to the new site.

Ongoing Maintenance and Support

Offer ongoing maintenance and support services, including regular updates, security patches, and technical support.

Monitor website performance and user feedback to identify areas for improvement.

Analytics and Monitoring

Implement analytics tools (e.g., Google Analytics) to track website traffic, user behavior, and conversions.

Use data to make decisions and further optimise the website.